Permanent General Companies, Inc.

  • Digital Marketing Specialist

    Location US-TN-Nashville
    Posted Date 1 week ago(1 week ago)
    # Positions
  • Overview

    Are you ready for your next great adventure with an established, but growing company known throughout the nation? Then come work at The General® where you can make a difference while continuing to grow and excel in a fun environment.



    We are one of the fastest growing and most exciting companies in the insurance industry to work for today. Because of our rapid expansion rate, we’re looking for the best talent out there to help The General® bring affordable, quality insurance to people across the country. We have been writing automobile insurance throughout the U.S. for over 50 years.


    Ask any of our employees and they’ll tell you that life at The General® is a challenging, fast-paced, and fun experience that features:

    • Competitive Total Rewards package

    • Healthy work/life balance

    • Collaborative working environment


    The Position

    We are seeking a Digital Marketing SpecialistThis position is responsible for the development and implementation of digital marketing focused strategies across all digital media such as social media, landing pages, display ads, search and other digital tactics where assigned to drive the optimal identified results for our potential and current customers in every stage of the customer lifecycle.

    Essential Job Responsibilities

    • Working with marketing agencies, IT vendors and internal IT development to improve digital marketing. Will utilize 3rd party/internal platforms, testing and survey tools to improve key performance metrics for all digital marketing experiences they are responsible for.

    • Efficiently drive awareness and consideration to as many qualified, incremental customers as possible.

    • Develop and manage the strategic digital marketing roadmap to accomplish organizational objectives.

    • Manage the tactical prioritization of digital marketing initiatives while partnering with the business steering committee and IT development teams on execution.

    • Oversee digital marketing campaigns and coordinate the creation of digital content.

    • Manage and improve the traffic to our digital experiences to drive an improved company growth and also driving business efficiencies that impact other company KPIs. 

    • Optimize copy and landing pages for search engine optimization.

    • Perform ongoing keyword research including discovery and expansion of keyword opportunities.

    • Research and implement content recommendations for organic SEO success.

    • Develop and distribute frequent analytics reporting to include customer feedback, and overall KPI metrics.  Analyze data and make recommendations on enhancements to leadership based on findings.

    • Managing, reviewing and preparing weekly and monthly reports to evaluate production, profitability and growth opportunities.

    • Leveraging survey reports for day to day issue resolution as well as digital marketing improvement.

    • Manage implementation and overall success of Google tagging platforms with internal and external resources.

    • Monitor customer needs and keep current on digital marketing industry standards/trends and respond by making adjustments to strategies.

    • Coordinate compliance with the Legal Dept. Act as the central contact point for questions regarding legal compliance issues regarding our online program.

    • Work closely with the entire Digital team and other departments within the organization to execute on cross functional initiatives.

    • May perform other duties as assigned.


    Experience/Skills Requirements


    • The ability to take full ownership of an important role in a growing company.

    • At least 1-3 years’ experience in digital marketing, digital communications or comparable marketing field.

    • At least 1-3 years’ experience with digital/platform analytics and the ability to integrate digital/platform metrics into robust reporting (Google Analytics preferred).

    • Excellent strategic and critical thinking abilities.

    • Strong project management skills with the ability to assess processes and implement change to improve quality and efficiency.

    • Familiarity with technical issues around web development and ability to work constructively with developers and designers.

    • Excellent presentation, communication and negotiation skills.

    • Must possess above average interpersonal skills and have the ability to represent the company effectively in public forums and when interacting with potential partners.  

    • Ability to work independently.

    • Insurance industry experience preferred.

    • Requires proficient PC and Windows skills (intermediate level of Microsoft Office applications required).

    • Proficient PC and Windows skills (advanced skills in Excel, Access, SQL, and web analytics tools).

    • Basic understanding is required of mobile platforms iOS and Android, and OS Browsers IE, Safari, Chrome, Firefox.


    • Bachelors’ degree required in marketing, computer sciences or related field.

    • Master’s degree in marketing, computer sciences or related field preferred.




    As we continue to strengthen our position as an employer of choice, we want all our employees to feel respected, encouraged, and that they’re held in the highest regard. 

    That’s why The General® offers a robust list of benefits, all of which are geared towards offering options that make sense for them and their families. It’s another way to show our appreciation for their hard work and dedication to the company.

    Just a small sample includes:


    • Strong/competitive financial compensation

    • Annual bonus

    • 401k matching contributions

    • Competitive Health, Dental, & Vision Insurance

    • Group legal plan

    • Tuition Reimbursement Program

    • College Scholarship Program for associates’ dependent children

    • Identity theft assistance

    • Generous PTO and Paid Holidays



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