Permanent General Companies, also known as "The General®" Insurance Company as seen in national television advertisements, is a rapidly growing company and a leading non-standard auto insurance provider is currently looking for a highly driven, consumer-oriented Digital Analyst to join our rapidly growing team. This person will play a huge role in helping scale out highly visible and impactful digital initiatives. The ideal candidate is someone who is great at thinking analytically and strategically, while bringing creativity and digital intuition to their work. They can also absorb information and translate to clear and concise requirements.
The General® offers a generous benefits package to its employees including medical, dental, vision and life insurance after one month of employment; health care and dependent care flexible spending accounts, tuition reimbursement, paid time off (vacation, sick, holidays), 401(k) participation with a matching contribution, bonus eligibility, Employee Assistance Program, wellness initiatives and much more!
To be successful in this role you must have excellent communication, interpersonal, analytical and problem-solving skills. You naturally savor data and you are motivated to use data to impact business decisions. You are familiar with current digital analytical concepts including, but not limited to, marketing channel attribution, web analytics, channel conversion, ROI analysis and tag management. The position does not require software development, but an understanding of software development process and simple coding would go a long way particularly in capturing requirements.